Claire Rountree-Research Director, Interactions Ltd

  • Claire Rountree (Research Director) joined Interactions in 2016, bringing over 10 years’ experience in Top 5 research agencies.

    Having worked for blue chip brands such as Pinergy, Bord na Mona, Flogas, TII, Dublin Airport (to name only a few) Claire’s understanding of human behaviour includes expertise in Segmentation, Advertising, Behaviour Change, Communications, and the NPD life cycle.

    She is a confident and engaging speaker and is driven by a passion for research to make a social difference.

    Talk title- Segmenting the Irish Energy Market

    Inputs-

    2,600 Irish adults were surveyed online about their sustainability beliefs & actions, their energy use, and their innovation adoption, and spending habits.

    Outputs-

    We identified seven distinct and replicable segments in the Irish population and analysed how to get them involved in our sustainable  future.

 

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